Design

How Baltimore's Water Cleanup Infrastructure Became a Public Sensation

Baltimore addressed its trash problem in its Inner Harbor with a floating water wheel. But it got public buy-in by giving it a personality.
Baltimore's river trash collector became "Mr. Trash Wheel" after googly eyes were tacked onto its front. Van Alen Institute.

When John Kellett invented the Inner Harbor Wheel to collect trash from Baltimore’s popular waterway, he never imagined it would have eyeballs. Or a Twitter account. But these features have made the trash collection contraption—commonly known as Mr. Trash Wheel—beloved by many Baltimore residents, and helped the Healthy Harbor Initiative come alive.